Monday, November 1, 2010

The Big Blue Test

Quick! Watch this video! Right now! Do it!

If you watched this video, you just bought a week's supply of life-saving insulin for a child who would not otherwise have it. Wasn't that easy?

I found out from D-Mom that November is Diabetes Awareness Month, and November 14th is World Diabetes Day. And, that Roche has committed to donate $75,000 to two organizations which provide insulin and diabetes education to those who need it, Life for a Child and Insulin for Life. But, the donation will be in proportion to the number of views the video receives. We need 100,000 views between today and November 14th for the full $75,000 donation to be made.

So, spread the video! Let's get insulin into the hands of kids who need it! Thanks!


  1. This is AMAZING! I'll pass the video on soon!

  2. That's a beautiful clip, and an even better cause. Thanks for sharing it. I have it replaying on You Tube in the background as I'm checking other blogs and the music is very catchy too!

  3. P.S. I've noticed the number of times watched (shown on the YouTube page) hasn't changed, even though I've watched the video several times on your blog and on YouTube directly. Do you know if I have to do something extra to make it count?

  4. @ Butterfly - I have a feeling it's one of those "one coupon per household" will register each address once only. So, we gotta spread the word! I've been replaying it, too :) - Mo

  5. Me again ... the count has now gone up heaps ... perhaps it's just updated hourly or something. Either way, glad to help :)